Technology Convergence

As Manovich (2013) argues there are a lot of “media-independent techniques” in which bring “searchability, findability and linkability” to media across platforms. An example of this is the share buttons to social media. I believe that this is a further example of Manovich’s study as it allows people to link to other media from a primarily text based system. It also allows people to search through a timeline to see what interests another person whom may have similar likes and dislikes to that person. With this now contained in games, websites/blogs, apps and many other media it is becoming media-independent as it isn’t just limited to one type of media; such as websites in which it started with. Social media has allowed people to communicate their news and views to others on a personal level further establishing relationships. Due to this many people use social media as a tool to share content that interests them to their audience. Websites and blogs use this in order to spread their content into a “vital” state and get more views on their content. Games also use this in a promotional way but in a challenge aspect. Computer games whether casual or competitive allow people to share their progress, scores and activity in the game to see whether others want to join them or beat them within the game. Videos on websites such as YouTube and Vimeo also utilise the share to social media features despite being social media themselves. They allow people to share their work and other people’s work to a greater audience or to their current audience so more see it.


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